Zespri International Limited is distributing kiwifruit at Taipei Metro's Zhongshan and Daan stations daily from 7 to 11 a.m. until June 14. During the event, a poll on Taiwanese breakfast preferences is underway. Participants can join by adding Zespri on Line and completing tasks to receive a Zespri SunGold kiwi by presenting their completed task screen to staff.
Distribution rates are set at 800 kiwis daily at Zhongshan Station and 600 at Daan Station. If the day's supply is depleted, 100 kiwi-shaped eco-friendly bags are available daily.
The promotional locations are styled with a kiwi and Taiwanese breakfast theme. Select Taipei Metro cars on the Tamsui-Xinyi Line are similarly themed, highlighting local foods including Taipei soy milk, Hualien meat buns, Changhua braised pork rice, and Tainan beef soup.
According to Zespri, large crowds gather daily, prompting staff to set up queue barriers to ensure smooth commuter flow.
A collaboration with FamilyMart Taiwan launches a promotional combo available until June 24, offering a Zespri fresh-cut fruit box with selected yogurts for NT$94 (US$3.11).
The company is promoting kiwi as beneficial when consumed during morning hours, noting the SunGold kiwifruit's Vitamin C content and the dietary fiber found in green kiwi, which supports digestive health.
Source: Taiwan News