In 2024, the United States reported a 10% escalation in vegetable import value, amounting to $8.03 billion, reported by AgNet. This figure represents the highest recorded level to date, with frozen vegetables comprising 51% of the total import value. Import volume experienced a 5% increase, reaching 22.86 billion pounds, slightly below the 2022 peak. The rise in frozen potato products, notably french fries, was a key contributor to this trend, whereas imports of frozen broccoli and cauliflower decreased.
Prepared vegetable imports expanded by 14%, surpassing $3 billion, primarily driven by tomato-based products. This pattern indicates a preference shift towards high-value frozen vegetables and ready-to-eat preparations, adapting to consumer demand dynamics.
Several factors influenced this import growth: shifting dietary patterns, convenience-focused purchasing, and supply chain efficiencies. The increase in frozen potato imports, particularly french fries, illustrates the demand for processed, ready-to-cook solutions. In contrast, the dip in frozen broccoli and cauliflower imports might reflect changing consumer preferences or alterations in domestic production levels.
Tomato-based products remain integral within prepared vegetable imports, showcasing their versatility and sustained demand across household and food service industries. The reliance on imported prepared vegetables highlights broader consumption trends where convenience, shelf life, and consistent quality are key considerations.
The U.S. affinity for high-value frozen and prepared vegetables aligns with economic and logistical trends, such as advancements in cold-chain infrastructure and competitive international sourcing. This shift could impact domestic growers and processors, encouraging innovation in value-added vegetable products.
Future import growth might mirror longstanding consumer interests in processed and frozen food categories. As dietary habits evolve alongside food preservation technologies, the demand for imported vegetables, particularly frozen and prepared variants, is projected to maintain momentum.
Source: AgNet West