The Colombian Federation of Potato Producers (Fedepapa) has appointed Richard Augusto Sánchez Bernal as its new general manager. Sánchez, with a business administration degree from Pontificia Universidad Javeriana and senior management specialization from Inalde Business School, brings over 28 years in the agricultural sector. His extensive experience encompasses leadership roles in companies involved with fertilizers, agrochemicals, and precision agriculture.
Sánchez expressed his aims, stating, "My goal is to improve farmers' quality of life by promoting the sector's profitability and sustainability. I want to be closer to producers, understand their real needs, and identify the pain points that affect their daily work, to implement effective strategies and open new avenues for development."
The potato industry in Colombia supports over 266,000 jobs, with upwards of 76,000 being direct employment opportunities. Image: Courtesy of Upra.
Fedepapa reiterated its commitment to advancing the industry, emphasizing efficient management that aligns with local producers' needs. The organization continues efforts on association strengthening, competitiveness, and advocating for a future-ready and sustainable industry.
The Agricultural Planning Unit (UPRA) identifies Colombia's potential for potato cultivation. The report shows 1.7 million hectares available in the first half and 1.8 million in the second of the agricultural year, with over 53% deemed highly suitable for farming.
Source: Argenpapa