Malaysia's durian industry is witnessing a shift as lesser-known varieties gain momentum alongside the renowned Musang King. The Malaysian government is actively promoting premium types like Black Thorn, Red Prawn, and Hajah Hasmah to tap into international markets' evolving preferences.
The Agriculture Department Director-General, Dauk Nor Sam Alwi, emphasizes Musang King and Bukit Merah as primary export choices due to their rich taste, while also recognizing emerging varieties for their potential. "These varieties are being evaluated for future certification and export readiness, based on their potential in terms of taste, texture, shelf life, and suitability for long-distance shipping," she noted. Chinese consumers are particularly drawn to these premium options, often willing to pay higher prices.
The department's strategies include registering Malaysian-grown durian varieties and meeting import requirements, incorporating elements such as pest control, traceability systems, and farm export certifications. These align with objectives to diversify Malaysia's offerings in the international durian market and enhance export value.
The Malaysian Agricultural Research and Development Institute (MARDI) reports a growing interest in diverse durian flavors. Mardi is developing hybrids like MDUR 88 (D190), which is marketed as Mardi Super 88, aiming for higher yield and disease resistance. Its breeding initiatives from the 1980s continue to progress, with new hybrids approaching final evaluation.
Federal Agricultural Marketing Authority (FAMA) Director-General Abdul Rashid Bahri mentioned ongoing assessments for varieties such as D24, Black Thorn, IOI, and D9 to secure compliance in markets like China. "Fama is also working to expand market access beyond China and Hong Kong to countries" such as Britain, Canada, the United Arab Emirates, Australia, and the Netherlands, leveraging trade fairs and partnerships.
Malaysia's branding efforts, under initiatives like Malaysia's Best, aim to assure global quality and safety standards. The country's durian cultivation area is expanding, projected to reach 92,129 hectares by 2024, responding to increased global demand. Durian production is expected to rise to 568,852 tons by 2025, driven by premium variety demand.
Source: The Straits Times