A non-exclusive partnership agreement was signed last week at Macfrut between Sofruileg SA, chaired by François Lafitte, and Orbita Soc. of Lagnasco, Ortofruit Italia of Saluzzo, and the Lagnasco Group cooperative. "The contract covers the development of the new Haegum yellow kiwi variety in Italy from 2025 onwards," explains François Lafitte.
This commitment covers the licensing of the variety, technical advice, marketing, and sales support for this new yellow kiwi variety. "The aim is to provide Italian growers with a credible alternative to a variety that has been tested for 8 years in Europe and has demonstrated its production capacity in orchards that are subject to local climatic and health conditions. This variety is important for bringing to the European market a fruit with a sweet yellow pulp that has been acclaimed in consumer tests. The variety is harvested in October and keeps well in cold storage, so it can be found on the European market until May/June! This is a major advantage for the commercial success of this innovative variety."