It's a new era of growth, identity, and opportunity for Colombian avocados. The Colombia Avocado Board (CAB) has launched the "Avocados From Colombia" brand in the United States. The debut comes at a pivotal time for the industry, as shipments of Colombian avocados to the U.S. have reached their highest volume to date, with 85 million pounds in the first half of 2025. This more than doubles the previous mid-year record of 41 million pounds set in 2024.
The new branding provides a consistent and compelling identity that reflects Colombia's unique growing regions and celebrates the nearly 80,000 people who contribute to the success of the country's avocado industry.
Photos: Colombia Avocado Board
As demand for Colombian avocados continues to rise, CAB recognizes the importance of sharing its story and expanding the tools and resources that highlight the history and future of these Hass avocados, which are establishing their place as a year-round option in the category.
The brand launch features a refreshed website, updated trade show materials, new educational and promotional resources, and a robust digital presence. Bold visuals, vibrant colors, and representative icons, including imagery of rain, sun, mountains, and trees that highlight the natural elements that support Colombia's avocado-growing ecosystem and help tell the story behind every piece of fruit.
"The Avocados From Colombia brand marks a new chapter in the growth of our industry and serves as a springboard for introducing new tools and resources to continue educating and promoting our beloved superfruit," said Manuel Michel, managing director of the Colombia Avocado Board. "We are proud to lead a brand that reflects consistent year-over-year growth and ongoing investments in economic opportunity and community development. Looking ahead, we anticipate Avocados From Colombia will have an even greater presence in the U.S. market, supported by an expanded promotional footprint."
Connect with the CAB at the IFPA Foodservice Conference on July 31 – August 1, 2025, at booth #805.
For more information:
Manuel Michel
Colombia Avocado Board
[email protected]
https://avocadoscolombia.com/