The Panamanian pitahaya, also known as dragon fruit, is ready to cross the Atlantic. Producers of this exotic fruit in Panama are trying to open the European market with a pilot shipment from the Jardines Urbanos company, a member of the Panamanian Association of Pitahaya Producers (Approp).
Although pitahaya production in the country is relatively recent, as it's only had four years of commercial development, the crop has grown rapidly. So far, all the fruit has been sold in the domestic market, without the need to export. The situation has changed. "There are producers who have up to 20 tons available to ship, and we are looking to close our first deal with a buyer in Spain," stated Virgilio Milord, president of the association.
They decided to export to Europe because logistics were easier than exporting to the United States. The objective is clear: carrying out a first test shipment to evaluate the product's reception and pave the way for future exports. "We want to understand how the export process works and give answers to our producers. This first shipment will be key to building confidence," Milord added.
What differentiates Panamanian pitahaya? According to the association, its flavor. "Just as Panama's geisha coffee is recognized worldwide for its quality, our fruits also stand out thanks to our country's unique microclimate, brought by its location between two oceans, and the quality of its soil, all of which influences the sweetness and texture of the fruit," he said.
"Panamanian producers have already identified more than 35 varieties adapted to the local weather, but they focus on three main varieties: the red-skinned and white-fleshed variety (the most internationally recognized), and two red-fleshed varieties: Taiwan Red and Costarricensis, known for their intense flavor and high productivity per hectare," Milord stated.
Panamanian producers know that the red pitahaya from Ecuador and Colombia has an outstanding quality and are committed to offering an alternative with its own profile. "We are not looking to compete, but to complement the market. Our fruit has a different flavor that buyers must discover for themselves," he stated.
This first export attempt represents an important commercial step. If the European test is successful, it will open the door for other Panamanian producers to join the export market.
For more information:
Virgilio Milord
Approp
Tel.: +507 6618 6941
Email: [email protected]
www.panamadragonfruit.com