New Zealand's fruit exports surged by 36% in the year ending April 2025, reaching a total value of $5.4 billion, according to new data released by Stats NZ. This marks a $1.4 billion increase compared with the year ended April 2024.
The strong growth in export value was driven by higher volumes and continued demand from key international markets. Total fruit export volume rose to 1.2 million tonnes, up from 910,000 tonnes the previous year.
Four primary markets accounted for 65% of the total export value—China, the European Union, Japan, and Taiwan—receiving a combined $3.5 billion worth of fruit. China remained the top destination, with exports valued at approximately $1.4 billion. Gold kiwifruit made up the largest share, with China importing $1 billion worth, followed by apples at $343 million, green kiwifruit at $56 million, and cherries at $19 million.
The European Union received a combined $997 million in fruit exports, led by green kiwifruit at $423 million and gold kiwifruit at $525 million. Japan imported $644 million in fruit, while Taiwan received $392 million, including $139 million in apples and $61 million in cherries.
The remaining $1.9 billion of fruit exports was distributed to other global markets, reflecting a 27% increase, equivalent to $400 million, compared with the year prior.
Kiwifruit, apples, and cherries were the top-performing categories. Gold kiwifruit was especially strong in East Asian markets, while green kiwifruit and apples saw steady demand across all major regions.
The data underscores the strength of New Zealand's horticultural sector and its ability to meet growing international demand with high-quality produce.
Source: Stats NZ