In Singapore, durian growers anticipate a change in market dynamics as the peak harvest season approaches, potentially decreasing prices by up to 30%. This forecast hinges on stable weather patterns. Current limited supplies have resulted in higher prices, but growers predict a shift come July when the harvest from Malaysia intensifies.
Sam Ho of Uncle Sam Durian notes that while the season is delayed due to climate factors, a better yield is expected from his Malaysian farm specializing in Musang King and Black Thorn. "Now it's the start of the season, so because the harvest is too little, it will be slightly expensive. In July, the price will drop," he stated.
Jiak Durian Mai in Geylang sees the peak season as when Pahang and Johor's harvests coincide, with expectations set for July to August. Co-founder Shaun Lee commented on market positioning, stating, "We know what our products are worth, and we know what our services are worth as well, so honestly, we don't bother much about other competitors." However, he indicated the importance of monitoring competitor pricing trends.
Rolling Durian leverages online platforms like TikTok to engage directly with consumers, offering delivery services. With limited availability due to adverse weather, they adapt by sourcing from regions where supply is optimal. Employee Austin Quak commented on the challenges, "For example, now it's Penang season, so Penang's durians are considered 'on form'. So, we will (get our goods) from Penang."
Quak also forecast a potential price reduction, contingent on weather conditions stabilizing. He emphasized strategic differentiation by catering to specific taste preferences. "All businesses deal with price wars, so we just have to make ourselves unique, make ourselves stand out," he noted.
As the durian season in Singapore unfolds, growers and sellers remain vigilant to both market variations and environmental factors influencing yield and pricing.
Source: Channel News Asia